Jul 19, 2018
Today’s episode is with someone who I think, I THINK...loves matcha as matcha as I love matcha? I mean he better. Because he’s one of the two dudes on a major mission to bring matcha to the people...to ALL the people. Graham Fortgang is one half of the founding fathers...I mean founding brothers...of Matcha Bar, New York City’s first specialty matcha cafe, THE OG! that opened in Williamsburg, Brooklyn allll the way back in 2014. Since then, Graham and his brother Max have been fueling themselves with matcha in order to hustle their way to basically matcha world domination - opening new matcha cafe doors open on both East and West Coasts and launching some magical bottled matcha products nationwide. As a long-time matcha drinker myself (way before Instagram photos of matcha even existed, I’ll have you know), I’ve been dying to dive in deep on this now ultra trendy green coffee alternative, and I did well, because nobody can MATCH-a the Enthusiasm and knowledge Graham has in this chat about Matcha. This is the true story of how two dudes fell in love with matcha and why every day they hustlin’ to help you fall in love with it, too!
For gifting someone you dig a FREE can of matcha hustle that Graham spoke about you can go to matchahustle.com/partyinmyplants!!
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